About General Mills
Our purpose: Making food the world loves.
Bringing good to the world
From the farm to our kitchens to families across the globe, we're passionate about making food the world loves.
What we make
Cheerios on a busy morning. Progresso on a cold day. Old El Paso on taco night. Annie’s after school. Blue Buffalo for your beloved pet.
We make breakfast cereal, snacks, meals, refrigerated and frozen dough, baking mixes, premium ice cream and pet food for the moments that make up a day.
How we think about food
Good food has to fit into everyday life. Easy to find, easy to prepare and flexible enough to fit different households, budgets and dietary preferences.
We know it’s much more than what’s on a plate – it’s how our ingredients are grown by farmers, how our food is made with care and ultimately how it makes its way into someone’s home.
We pay attention to each step because the result is food people can count on.
General Mills Benelux
Dutch and Belgian consumers enjoy General Mills products that include Häagen-Dazs ice cream, Green Giant sweet corn, Old El Paso Mexican meals and Pillsbury dough products.
Consumers in the Netherlands and Belgium can enjoy an array of General Mills brands, from Häagen-Dazs ice cream to Pillsbury dough products.
We also market great-tasting products that are easy to prepare in your home, such as Old El Paso meal kits and Green Giant vegetables.
General Mills offers consumers around the world products that enhance nutrition, shorten preparation times, provide health benefits, enable on-the-go eating and — of course — taste great.
Away from home
General Mills is committed to providing the foodservice industry with the best from start to finish in terms of quality products, customer service, technical support and training.
Our foodservice offerings in the Netherlands and Belgium cater to hotels, restaurants, theaters, among others.